As the principal of Architecture in General (AIG), Jeremy Travis Parker is at the forefront of a design movement that thoughtfully blends preservation, sustainability, and a playful yet unexpected use of materials. With a portfolio of celebrated projects that have captured the attention of leading design publications, Parker has cultivated a practice that challenges the conventions of modern building systems and their inherent waste. This ethos is woven into the fabric of every AIG project, creating spaces that are not only aesthetically compelling but also deeply rooted in a commitment to reducing their carbon footprint.
At the core of Architecture in General's philosophy is the innovative use of reclaimed, recycled, and salvaged materials. This approach is masterfully demonstrated in projects such as Ablackaframe, an off-grid A-frame in Kerhonkson, NY, which was lauded as the “coolest” A-frame by The New York Post. This project, like many of AIG’s endeavors, showcases a harmonious dialogue between the structure and its natural surroundings, a testament to Parker’s vision of architecture that respects its environment.
The firm’s impressive body of work extends to the Catskill Creek and Cottage in Mount Tremper, NY, the adaptive reuse of Ohio Lofts, and the historically sensitive renovation of 23 Farrington. Each project serves as a unique exploration of material, light, and form. A testament to this is the firm’s involvement with the iconic Wolfhouse. This significant undertaking, featured in prestigious publications such as Architectural Digest and The New York Times, was named "the coolest Airbnb" by GQ and graced the cover of the November/December 2023 issue of Dwell.
Parker’s vision for the future of preservation extends beyond the physical, venturing into the burgeoning digital realm. With the Wolfhouse project, he and his collaborators have reimagined the historic property as a dynamic cultural incubator. By integrating NFT drops and metaverse events, they are pioneering new forms of community engagement and making architectural heritage accessible to a global audience. This forward-thinking approach demonstrates a profound understanding that the future of preservation lies not only in safeguarding physical structures but also in creating inclusive, interactive experiences that give historic spaces new life and relevance in the digital age.
This embrace of technology is central to AIG's forward-looking perspective. In an era where digital tools are transforming how we document, understand, and experience architectural history, Parker's work suggests a future where the lines between the physical and virtual blur, creating new opportunities for storytelling and community-building around cherished landmarks.
Through his leadership at Architecture in General, Jeremy Parker continues to champion a practice that is both intellectually rigorous and artistically adventurous. By seamlessly integrating sustainable practices with explorations into the digital frontier, he is not only preserving architectural legacies but also actively shaping the future of how we interact with and value our built environment.